Once I lost a lot of weight, I was so excited that I opened my own gym, and began helping others.I began to get quite a large following of students, and finally, I didnt catch someone laughing at me behind my back any longer.
Along with this in present scenario a serious issue has become major concern for KFC and that is their junk food which is responsible for unhealthy lifestyle of people. Well occasionally send you promo and account related emails. This US-based chicken restaurant chain is famous all over the world. This study is conducted to understand more about this business, from the perspective of strategic marketing. It includes assessing the role of strategic marketing in KFC, analyzing the relationship between corporate and marketing strategy, and evaluating the approaches to carry out strategic marketing and looking into the internal and external environmental analysis. To know more details on this, you can just take a look at this sample. Companies are trying to attract customers and other stakeholders with their new and innovative ideas. Changing social and technological trends are vastly affecting marketing campaign of organizations. Most of the organizations are taking advantages by these changes by introducing their innovative ideas into real life practises. Effective marketing campaign has become an essential element for business growth. In order to attract potential customers companies are putting their efforts and huge money. Current marketing world has become such place where thousands of innovative ideas come into practises every day. The competition level is so high that an organization can not suffer in marketplace without help of a strong strategic marketing. Marketing is defined in Oxford as the action of promoting and selling services or products that also include research of the market and advertising (Piercy, 2009). In common words the purpose of marketing is to cut down the sales cycle of the organization. All the organization is current scenario known the importance of marketing but very few of them understand that what actually required for a successful strategic marketing campaign. Strategic marketing is the process of identifying the sustainable competitive advantages of the organization and assign resources to develop them. This present study is going to discuss the strategic marketing campaign of KFC that is a world known fast-food restaurant chain. This report will analyse the role of strategic marketing for KFC and will provide a range of marketing strategies that can provide competitive advantage this organization. The aim of this study is to provide comprehensive understanding strategic marketing plan to develop competitive advantage in the market place. This report will be divided into four different parts where each of them will provide in-depth study of the topic. The very first part will provide the understanding of principles of strategic marketing. The next will include the understanding of strategic marketing analysis. Third will analyse the strategic marketing decisions and choice and the last will indicate that how a range of marketing strategies can provide competitive advantage in market place. CFC has been the target of an ongoing campaign by PATA an animal rights organization.
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